ThingFish is a business that provides strategic consultancy, technology design and management services for corporate customers and government agencies.
Things for Businesses that want to use Technology in novel and creative ways.
This is a pretty broad canvas. Here’s a few examples of the work in the internet space:
- Microsoft Australia web portal and MSN titles
- Telstra BigPond – Bigpond portal publishing platform and travel, finance, news etc
- ETRADE – share trading portal UI and services integration
- Fairfax SMH online – V1 publishing platform
- McDonalds – publishing platform
- Catch – Australia’s first online dating platform with ‘affinity’ algorithm.
- Coke – RedFest publishing platform, games and events integration
- Optus InCite Trade Exchange – hybrid stack several tech
- IBM AS400 at (Ice cream logistics)
- Disney – Desktop Dinosaur Campaign
- Warner Music – artist sites WP
- Warner Media – streaming thing proprietary .NET blech
- EMI Music – artist sites
- James Hardie – building products sites/specifiers
- Philips – product sites
- Olympus – product sites/camera specifier/wizard
- LJHooker – real estate listings platform
- Mortgage Choice – home loans brokerage facility
- Pepper Home Loans – retail lending site
- Westpac – UI design and markup
- News – News site mastheads design and markup
- ABC – News Radio and TV sites’ CMS platform review and recommendations
- Optus Zoo – UI design and platform services
- i7 Portal and services integration
- Foxtel – Channel group programs sites CMS and programming platform
- Sydney Olympics site
- NSW Gov Portal – platform architecture and services integration
- Vertical Markets – publishing platform and subscription services
- TMN – publishing platform and subscription services
- APA – Australian Publishers Ascociation title and inventory hub
- Transurban – ticket sales services integration
- Travel.com.au – publishing platform and () online booking services integration
- Accor Hotels – online publishing and booking services integration
- OMNUS – aventis pharma publishing platform
- Royal College of Pathologists RCPA – publishing platform and subscription services
- Health Clinics Thing – online directory and appointment services integration
- Stryker – publishing platform and patient referral services
- HCF – online publishing and policy selection/sales services integration
- EBX – Endowment Bond Exchange platform
- CUSCAL – credit cards and terminal services platform
- NSW Health – education services platform
- Aussie Home Loans – UI design and markup
- AMP – UI design and markup
- Orange – mobile phone plan sales portal
- Vodafone – mobile phone plan sales portal
- Hutchison Telecoms – mobile phone plan sales portal
- Solution 6 – publishing platform and customer support services integration
- MYOB – publishing platform and customer support services integration
- Telstra Trading Post – online classifieds and auctions technical design consultancy
- Stuff – Australia’s first online auctions platform
- Career One – Job Classifieds publishing platform(s)
- BP – online publishing and mobile games integration
- CUB – online publishing and games integration
- Tower Life – online publishing and insurance sales services integration
- Toyota Finance – online publishing and finance sales services integration
- Switzer – publishing platform and subscription services
- Nissan Australia – online marketing and publishing platform.
- Daniel Petre Manhood – publishing and Australia’s first blogging platform
- Salmat – Lassoo online publishing platform and advertising subscription services integration.
- NSW Tourism – WP publishing templates and UI design/markup
- Red Bull – Fatwire publishing templates and UI design/markup
- BOC – publishing platform and sales services integration
- Wacom – global publishing platform, UI design, markup and services integration
- Amaysim – mobile plans publishing, sales and account management services platform integration with a very Special billing tier.
- Toyota – online marketing, sales and support services platform(s).
- Ourpatch – regional media publishing and advertising subscription platform
- RUSSH – publishing platform and subscription services
- HR – Recruitment Platform – Corporate version of LinkedIn.
There’s bound to be more, but this is the spectrum over ~22yrs at the vanguard of Australia’s marketing technologies. Lots of experience conceiving, designing and developing new and innovative Things online.
ASIC and ATO needed a suitable label in 1999 when the web was still deep, unchartered waters. ThingFish seemed as a good a name as any.* The vast majority of this work was done with HighBall, HotHouse Interactive, Regional Media Networks and several more recent startups – all in a services capacity as a founder at these businesses.
ThingFish Pty Ltd is the entity responsible for technical direction in these professional services’ supply under contract.
*Zappa fans will recognise another context, which is no less apt, but hardly suitable for a corporate audience. That’s OK too.